BACKGROUND
Three years ago, the Piatto MK Holdings Group, who operate and own over 22 restaurants throughout South Africa including the Piatto Mediterranean Kitchen, The Centre Court, Circus Circus and Vilamoura restaurant groups decided to investigate a potential gap in the market.
It was believed that there was no formal ‘meat’ take away offering in the market in South Africa. Take away outlets all offered a variety of chicken dishes and none of them were offering any traditionally South African food. Competition was fierce in the chicken take away category, and we were anxious to break away from this, and introduce a truly unique South African take away.
Once the gap had been identified, we began working towards developing a brand that would communicate a meaningful message to this market segment, one that each and every potential customer could get excited about, and one that offered relevance to their lifestyles.
THE BRAND – PANTSULA BITES
The word Pantsula lends itself to the hip-hop, trendy and modern people of South Africa. The word describes someone who is street smart with a real edge over the competition. The type of person you are guaranteed to find in any one of our stores enjoying a meal with friends while listening to our smooth rhythms. Pantsula Bites is more than just a food offering it’s a lifestyle choice and that’s what makes it the African food outlet of choice.
THE OFFERING
The concept, menu and recipes took 2 years to perfect with the idea being to serve traditional South African food that was professionally packaged from a hygienic environment.
The cuisine is made up of meat dishes, giving the public an alternative to the many existing chicken take away offerings. Meals include boerewors, brisket, T-Bone, ribs, Indian curries, pap and ujeque. It was
imperative that our recipes were better than any home cooked meal and recent research indicates that the meals offered are ‘better than what mom makes!’
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